Your website is more vital to your healthcare marketing strategy than ever before. It allows you cut to through the noise and become consumer-facing at the right time and place. Gone are the days of creating an ad, placing it on a billboard, and hoping that it pays dividends to your healthcare Brand.
Now, marketers have the opportunity to reach millions of patients at the click of a button, and increase patient volume through an effective and engaging website.
But, how do you ensure that you are building a website that will attract new patients and increase loyalty in your current ones? It may seem difficult to break through the internet clutter, attract visitors to your site, and have them engage with your Brand. With the right tools, you can build a healthcare website that increases patient volume.
To help you get started, we have compiled a list of 4 ways to attract patients and increase loyalty with your healthcare website.
1. Utilize Search Engine Optimization (SEO) Tools
Having a website means more than just having an online presence. Without implementing SEO tools, how can you ensure patients will find your website? Spend time building inbound links, using effective keywords, creating title and meta tags, implementing an XML sitemap, and having a permanent 301 redirect. These tools will allow your healthcare Brand to increase its ranking in your patients’ search results and bring traffic to your website, ultimately increasing patient volume.
2. Design for the Eye, Build for the User
Once you have patients on your website, make sure you keep their attention and direct them to navigate with calls-to-action (CTAs) that spark their interest and make them click to learn more. The first impression for your healthcare website is the most important.
Also, use navigation tools like tabs, search bars, filters, and interactive features to get them engaged. Although the end goal is to increase engagement, maintain consistency by using page templates that compliment each other, and stay away from bold colors or images. They may seem attractive on the surface, but it may not produce a top-notch user experience for your patients.
3. Creating Engaging Content
When creating content for your healthcare marketing strategy, use a clear message and focus on educating patients and providing value—not just selling them your services. They came to your website to learn more about your practice. Provide them with the educational content they crave. By creating engaging content, you differentiate your healthcare Brand as a leader in the market.
4. Increase Patient Volume
Now that your visitor has navigated through your site and viewed your content, you can close the deal, convert your visitor from a prospect to a patient, and increase patient volume for your healthcare Brand. Add effective CTAs to your website to direct visitors to landing pages that provide a specific offer, and lead them to a form where they can fill out their contact information in exchange for your offer. By doing this, your practice gathers information on prospective patients so you can nurture them with relevant content. This will allow the prospect to keep your practice in mind, and increase your chance of converting them to a patient.
Utilizing these 4 tips will allow your healthcare website to attract patients to your practice. You will see an improvement in the amount of traffic you drive to your site, as well as an increase in the interaction amongst your visitors. Overall, this will increase your bottom-line and create a more satisfied user experience.
For more information about attracting patients through your Brand’s website, download our free eBook, Inbound Marketing Necessities for a Revenue-Generating Website. This eBook will teach you how to make the most out of your website, including how to improve your design, usability, content, and conversion rates to increase patient volume for your healthcare Brand.
A quality website is important to your bottom-line. Let's touch base and I will put the Hult Team’s experience to work for you. We can connect at 309-673-8191 or firstname.lastname@example.org, and together, we can create a better focus on your healthcare Brand.